TikTok has transformed from a simple video-sharing app into one of the biggest social media platforms in the world. With millions of users spending hours scrolling through videos every day, TikTok is no longer just for entertainment—it’s a goldmine for creators, influencers, and even businesses.
If you’ve ever wondered how to make money on TikTok, you’re not alone. Thousands of people around the world are already earning from the app by leveraging their creativity, skills, and influence. The goodnews is, you don’t need to be a celebrity to start making money. With the right strategies, anyone can turn TikTok into a source of income.
In this guide, I’ll break down 10 proven ways to make money on TikTok in 2025, along with practical tips to grow your audience and maximize your earnings.
1. Join the TikTok Creator Fund
TikTok created the Creator Fund to reward content creators for producing engaging videos. Once you meet the requirements, TikTok pays you based on the number of views your content receives.
Requirements to join:
Be at least 18 years old
Have at least 10,000 followers
Generate at least 100,000 video views in the last 30 days
Follow TikTok’s community guidelines
While the Creator Fund may not make you rich overnight, it’s a great starting point. Think of it as extra income for doing what you already enjoy—making videos.
Pro tip: Focus on creating shareable content (funny skits, tutorials, or trending challenges) to grow faster and increase views.
2. TikTok Creator Rewards Program
In 2023, TikTok introduced the Creativity Program Beta, now known as the Creator Rewards Program. Unlike the Creator Fund, this program pays creators more generously for longer, original videos (over 1 minute).
If you enjoy making detailed tutorials, storytelling, or educational content, this program is perfect for you. Many creators report earning more compared to the Creator Fund.
3. Brand Partnerships & Sponsorships
One of the most profitable ways to make money on TikTok is through brand deals. Companies are constantly looking for influencers to promote their products and services.
Even if you don’t have millions of followers, micro-influencers (creators with 10k–100k followers) are in high demand because their audiences are loyal and engaged.
How it works:
A brand pays you to create content showcasing their product.
You can earn anywhere from $50 to thousands of dollars per post, depending on your niche and follower count.
Tip: Sign up for influencer marketing platforms like AspireIQ, Upfluence, or TikTok Creator Marketplace to connect with brands.
4. Affiliate Marketing
Affiliate marketing means promoting products and earning a commission whenever someone buys through your unique link.
For example, if you make a video about a fitness product and share your affiliate link in your bio, you’ll earn money every time someone purchases using your link.
Popular affiliate networks:
Amazon Associates
ClickBank
ShareASale
CJ Affiliate
This method works best if you’re in a niche like beauty, fashion, fitness, or tech—where products are easy to demonstrate in short videos.
5. Selling Your Own Products
TikTok has introduced TikTok Shop, making it possible for creators to sell products directly through the app. You can either:
Sell physical products (like clothing, jewelry, or gadgets).
Sell digital products (like eBooks, online courses, or templates).
For example, if you’re good at designing, you can sell digital planners. Or if you run a small business, TikTok Shop can bring in consistent customers.
Pro tip: Create content that naturally integrates your product into the video, instead of making it feel like an advertisement.
6. Live Streaming & Gifts
TikTok allows creators to go live and receive virtual gifts from their fans. These gifts can be converted into real money.
Requirements for going live:
You must have at least 1,000 followers.
Be 18 years or older.
The key to making money from TikTok Live is building a community that loves engaging with you. Creators who go live regularly often earn significant income just from gifts.
7. Offer Paid Services or Coaching
Do you have a skill people want to learn? TikTok can become your marketing tool to promote your services.
Examples:
Fitness trainers can sell workout plans.
Social media experts can offer coaching calls.
Graphic designers can sell design packages.
All you need to do is share valuable tips in your videos and direct interested followers to your website or booking page.
8. TikTok Ads for Your Business
If you own a small business, TikTok Ads can help you generate sales. Instead of just being a creator, you can run ads to promote your own products or services.
For example, many eCommerce store owners use TikTok ads to drive traffic to their online shops. The platform’s algorithm is powerful, making it easier to reach the right customers compared to other platforms.
9. Crowdfunding & Donations
Some TikTokers use platforms like Patreon, Buy Me a Coffee, or Ko-fi to receive direct support from fans.
If you provide valuable content (like tutorials, motivation, or entertainment), your loyal followers may want to support your journey. TikTok is perfect for building that connection before directing fans to your crowdfunding page.
10. Become a TikTok Manager
If you’ve mastered growing TikTok accounts, you can offer your skills to businesses or influencers who don’t know how to grow their presence.
Many brands are willing to pay TikTok managers to:
Create trending content ideas
Manage posting schedules
Handle analytics and growth strategies
This can turn into a full-time freelancing career, all thanks to your TikTok experience.
Tips to Grow Faster on TikTok
Making money on TikTok depends on your ability to grow an engaged audience. Here are some proven growth tips:
1. Follow trends early – Use trending sounds, hashtags, and challenges while they’re still hot.
2. Post consistently – At least 1–3 times daily to stay visible.
3. Engage with your audience – Reply to comments and build a community.
4. Use strong hooks – Grab attention in the first 3 seconds of your video.
5. Stick to a niche – Focus on one topic so people know what to expect.
Common Mistakes to Avoid
Being inconsistent: Posting once a week won’t help you grow.
Ignoring your analytics: Check what type of videos perform best and repeat them.
Over-promoting products: Balance value with promotion.
Copying others without creativity: Use trends but add your unique spin.
Summary
TikTok isn’t just for dancing and lip-syncing anymore—it’s a powerful platform where everyday people are making real money. Whether you want to earn some extra cash through affiliate marketing or build a full-time business selling products, TikTok has opportunities for everyone.
The key is to start now, stay consistent, and experiment with different income streams. Your first few videos might not go viral, but with persistence, your audience and income will grow.
So if you’ve been asking, “How do I make money on TikTok?” — now you have the roadmap. It’s time to take action and turn your TikTok account into a money-making machine in 2025.
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